Marketing Compliance Advisory
Expert Marketing Compliance Without Compromising Great Marketing
With over 15 years of marketing compliance experience, JWP Media Group provides specialist advisory services across insurance, financial services and retail, helping businesses navigate regulatory requirements while keeping their marketing commercially effective.
Our experience includes FCA financial promotions, ASA advertising requirements and ICO considerations, spanning everything from major national advertising campaigns to digital marketing and everyday customer communications.
We have experience working with organisations including VitalityLife, VitalityHealth, Centrica / British Gas, R3 Financial Services, individual insurance brokers and advisors and Bank of New York, alongside extensive experience working with FCA requirements and guidance.
How We Can Help
FCA Financial Promotions
Practical guidance and review support to help ensure financial promotions meet FCA requirements and are clear, fair and not misleading.
ASA & Advertising Compliance
Support across TV, radio, London Underground, airport and out-of-home advertising, alongside display, websites, social media and other digital campaigns.
Marketing Compliance Audits
We guide businesses through internal marketing compliance audits, helping identify risks, strengthen controls and improve approval and governance processes.
Financial Promotions Technology
We can advise on and help source compliant, market-leading financial promotions audit, approval and workflow platforms, creating stronger and more efficient compliance processes.
ICO & Customer Communications
Marketing-focused guidance around ICO requirements, customer communications, direct marketing and the use of customer data.
Everyday Marketing Compliance
Compliance doesn’t stop with major campaigns. We can also advise on promotional claims, qualifying copy, disclaimers and terms and conditions within everyday customer communications.
Testimonial
Jes Ongley
Chief Operating Officer, Be the Brand Experience
July 28, 2026.
I’ve worked closely with James for over 10 years – initially when he was at Vitality and more recently in his current role at Centrica, and he has always been a fantastic person to deal with.
As a supplier, it’s important to build a strong relationship with clients, and James has enabled that both for me/bethebrand at a strategic level, but also for his and my team members at a day to day level.
Every brief James gives is considered and thorough, and his excellent knowledge of the Marketing Compliance and governance requirements for Financial Promotions, means we can jointly always scope a configured solution that delivers what is needed. Indeed a few of his suggestions to improve Compliance processes have later been incorporated into the bethebrand platform.
It’s a pleasure to work with such an experienced professional.
Commercially Minded Compliance
We understand marketing as well as compliance.
Our aim is not to create unnecessary barriers to your marketing activity. We help businesses identify risk, meet their regulatory obligations and develop practical solutions that allow marketing teams to operate confidently and effectively.
Whether you need an independent marketing compliance consultant, support with FCA financial promotions, help preparing for an internal compliance audit, or advice on improving your financial promotions approval process, JWP Media Group can provide experienced, practical support.
Need Marketing Compliance Support?
Contact JWP Media Group to discuss your requirements and discover how we can help protect your customers, your business and your brand.
CONTACT US
contact@jwpmediagroup.com