Marketing Compliance Advisory
Expert Marketing Compliance Without Compromising Great Marketing
JWP Media Group provides specialist Marketing Compliance and Financial Promotions advisory services, combining more than 45 years of marketing compliance experience across UK, European and global markets with a practical understanding of how marketing actually works.
Our expertise spans asset management, banking, mortgages, insurance, pensions, investments, retail savings and consumer credit, supporting businesses in navigating complex regulatory requirements while keeping their marketing commercially effective.
Our experience includes COBS, ICOBS, CONC, MCOBS, MiFID II, ESMA requirements, Consumer Duty, ESG/SDR and AIFMD, together with cross-border financial promotions, investment product marketing, client categorisation, risk disclosures and the requirement for communications to be fair, clear and not misleading.
We also bring extensive experience in the governance, review and approval of communications aimed at both retail and professional investor audiences.
Beyond FCA requirements, our expertise includes strong ASA/CAP Code oversight across digital, social, paid media, websites, customer communications and omni-channel campaigns across the UK, Europe and the US, including experience relating to Series 7 and 63 requirements.
Compliance for a Changing Marketing Landscape
Marketing, technology and regulation are evolving rapidly — and compliance frameworks need to evolve with them.
We help businesses ensure their marketing governance keeps pace with technological and regulatory change, including emerging considerations around cryptoassets, AI, Copilot, automation and the use of new technologies within marketing and financial promotions workflows.
Our approach combines technical regulatory knowledge with strong leadership, stakeholder influence and change capability.
We focus on simplifying complex processes, strengthening compliance cultures, training internal teams and translating regulation into clear, practical guidance that Marketing and business teams can readily deploy.
End-to-End Financial Promotions Expertise
Our capabilities span the end-to-end financial promotions lifecycle, including:
- Regulatory interpretation and advisory
- Financial promotions review and approval
- Quality assurance and monitoring
- Management information and reporting
- Marketing compliance audits
- Process and control design
- Governance frameworks
- Workflow and technology solutions
- Compliance transformation
- Training and team development
We place particular emphasis on achieving right-first-time approvals, helping businesses reduce unnecessary commercial rework while strengthening risk oversight, governance and accountability.
As a trusted subject matter expert capability embedded within Marketing, we can work directly with Product, Distribution, Investments, Legal, Risk, Compliance and Senior Marketing teams.
Our objective is to design and operate robust, audit-ready marketing control frameworks that enable compliant, high-impact commercial delivery rather than unnecessarily restricting it.
Extensive Industry Experience
Our experience includes working with organisations including VitalityLife, VitalityHealth, Centrica / British Gas, R3 Financial Services, individual insurance brokers and advisers and Bank of New York, alongside extensive experience interpreting and applying FCA requirements and guidance.
This experience ranges from major national advertising campaigns through to websites, digital marketing, social media and everyday customer communications.
We are also available for senior contract leadership and interim assignments, particularly where organisations want marketing compliance positioned as a strategic business enabler rather than a bottleneck.
How We Can Help
FCA Financial Promotions
Practical advisory, guidance and review support to help ensure financial promotions meet relevant FCA requirements and are fair, clear and not misleading.
We can support businesses across the complete lifecycle, from initial campaign concepts and product communications through to approval, governance, monitoring and ongoing review.
ASA & Advertising Compliance
Marketing compliance extends well beyond financial services regulation.
We provide advertising compliance support across TV, radio, London Underground, airport and out-of-home advertising, alongside websites, display advertising, paid media, social media and wider digital campaigns.
We help businesses identify potential regulatory and reputational risks while finding practical solutions that preserve the commercial strength of the campaign.
Marketing Compliance Audits
We guide businesses through internal marketing compliance audits, helping identify potential weaknesses, strengthen controls and improve approval, documentation and governance processes.
Our focus is not simply on identifying problems, but on helping organisations build more effective, proportionate and audit-ready compliance frameworks.
Financial Promotions Technology
Technology can significantly improve the effectiveness, transparency and auditability of financial promotions governance.
We can advise on and help source compliant, market-leading financial promotions audit, approval and workflow platforms, helping businesses create stronger and more efficient compliance processes.
We can also advise on the integration and governance of AI, Copilot and automation within marketing compliance workflows, helping organisations benefit from new technology while maintaining appropriate human oversight and regulatory controls.
ICO & Customer Communications
We provide marketing-focused guidance around ICO considerations, customer communications, direct marketing and the use of customer data.
This helps Marketing teams consider data and privacy requirements as part of the wider campaign and communications process rather than treating them as an afterthought.
Everyday Marketing Compliance
Compliance doesn’t stop with major advertising campaigns.
We can advise on promotional claims, qualifying copy, disclaimers, terms and conditions and everyday customer communications, helping Marketing teams make informed decisions before materials reach customers.
Testimonial:
Jes Ongley
Chief Operating Officer, Be the Brand Experience
July 28, 2026
“I’ve worked closely with James for over 10 years – initially when he was at Vitality and more recently in his current role at Centrica, and he has always been a fantastic person to deal with.
As a supplier, it’s important to build a strong relationship with clients, and James has enabled that both for me/bethebrand at a strategic level, but also for his and my team members at a day to day level.
Every brief James gives is considered and thorough, and his excellent knowledge of the Marketing Compliance and governance requirements for Financial Promotions, means we can jointly always scope a configured solution that delivers what is needed. Indeed a few of his suggestions to improve Compliance processes have later been incorporated into the bethebrand platform.
It’s a pleasure to work with such an experienced professional.”
Commercially Minded Compliance
We understand marketing as well as compliance.
Our aim is not to create unnecessary barriers to marketing activity. Effective marketing compliance should enable a business to communicate confidently while protecting its customers, reputation and commercial objectives.
We help organisations identify risk, understand their regulatory obligations and develop practical solutions that allow Marketing teams to operate confidently and effectively.
That means looking beyond whether a promotion simply “passes compliance” and considering how processes, governance and technology can help the wider business operate more efficiently, consistently and commercially.
Whether you need an independent Marketing Compliance Consultant, specialist support with FCA Financial Promotions, assistance preparing for an internal compliance audit, senior interim leadership, or advice on transforming your financial promotions approval and governance processes, JWP Media Group can provide experienced, pragmatic and commercially focused support.
Need Marketing Compliance Support?
Whether you require support with a single financial promotion, a major advertising campaign, an internal audit or a complete transformation of your marketing compliance framework, we can tailor our involvement to your requirements.
Contact JWP Media Group to discuss how we can help protect your customers, your business and your brand — without compromising great marketing.
CONTACT US