Case Study: Driving Luxury Watch Visibility through Event-Led Media for WatchPro

Client: WatchPro

Platform: Multimedia National Press, Relentless Magazine, E-commerce Driven Coverage
Service: Editorial Placement, VIP Event Presence, Content Creation, Influencer Engagement
Agency: JWP Media Group
Key Focus: Event-Driven PR & Lifestyle Media Integration

JWP Media Group partnered with WatchPro to amplify its visibility through premium editorial placement, event-driven storytelling, influencer seeding, and a hands-on, high-net-worth audience approach through Relentless Magazine and strategic national press tie-ins and an e-commerce website build with targeted event ticketing campaigns.

Our Objectives

• Publicise WatchPro through lifestyle-adjacent coverage, linking luxury timepieces to art, design, travel, and fashion
• Showcase WatchPro’s editorial authority and live events (e.g., WatchPro Salon, WatchPro Awards) to new markets
• Position WatchPro as a go-to partner for brands looking to connect commerce with curation
• Build bridges between press, influencers, and retail using emotionally resonant storytelling
• Deliver tangible digital outcomes for e-commerce and conversion-focused partners

What We Delivered

1. Strategic Editorial Integration in national press and Facebook

We secured a beautifully curated spread in national and regional press placing WatchPro within the cultural narrative of “timeless luxury.” The piece aligned horology with high fashion, architecture, and art collectors — tapping into a broader HNW readership.

2. On-the-Ground Coverage at WatchPro Events

JWP’s content team attended WatchPro Salon London 2025, delivering:

• Real-time social media reporting
• VIP interview clips
• Photo and video content production for WatchPro and brand partners (including Bremont, Zenith, and Oris)

This ensured immediate audience engagement and content for long-tail storytelling.

3. Influencer & Trade Connector Program

We invited a curated list of lifestyle influencers, and culture journalists to attend WatchPro Salon.

4. E-commerce Ready Storytelling

Through visual features and editorial copywriting, we crafted shoppable content that married inspiration with action. This included Instagram carousel breakdowns, product

Conclusion

This case highlights JWP Media Group’s ability to take a legacy B2B brand like WatchPro and position it as a lifestyle force across luxury media. By aligning journalistic expertise with cultural momentum, we created a campaign that resonated with both watch connoisseurs and style insiders alike.