Global Luxury Placement for a Bold Australian Brand
JWP Media Group & Vixen & Fox

Client Overview

Vixen & Fox is a premium Australian lingerie and loungewear label redefining feminine strength through elegant design, uncompromising quality, and fearless messaging. With a growing global following, the brand sought to strategically enter high-net-worth markets in Europe, particularly London and Monaco, where discerning luxury consumers value both aesthetic and substance.

JWP Media Group was engaged to elevate brand exposure by securing placements in top-tier luxury print publications by Relentless Magazine and Newspaper with curated circulation across these ultra-affluent markets.

The Brief

Vixen & Fox tasked us with a focused goal:

• Position the brand alongside established luxury fashion houses.
• Reach elite and aspirational female audiences in London and Monaco.
• Enhance international brand credibility through prestige print media.
• Generate interest from high-end retail buyers, stylists, and influencers.

Creative Execution

We managed:

• Creative direction and copywriting for feature spreads.
• High-resolution imagery placement to reflect the sensual-yet-refined tone of the Vixen & Fox aesthetic.
• Liaison with editors and publishers to ensure strategic placement within editorial calendars, particularly around fashion weeks and social seasons in London and Monaco.

Distribution & Reach

The media placements were distributed in:

• Mayfair, Chelsea, Knightsbridge, and Belgravia in London.
• Monaco, Monte-Carlo, and the French Riviera targeting yachting events, hotel lounges, and private airport lounges.
• Select VIP mailing lists reaching boutique buyers, stylists, and private clients.